Trademark Monitoring
W H Y ?
Think about why you applied for a trademark to begin with. Probably, you wanted to ensure no one can take your name, logo, or slogan, but also because you don’t want another company replicating your brand (and thus, taking customers). In today’s world, where e-commerce and digital marketing are king, monitoring and enforcing your trademark ensures you are staying ahead of the curve to increase your company’s IP value and ensures your target customers aren’t confusing another brand with yours. Monitoring your trademark is what helps to keep your trademark rights strong and your branding consistent. Trellis therefore offers 2 levels of services to choose from to monitor your mark. These services are PER MARK (so if you have more than one mark the fees apply to each):
Packages
1
LEVEL 1
$250/year
Registry Monitoring
With this service, we monitor trademarks filed at the state and federal level to make sure you are aware if a similar mark is being filed. We will provide a monthly report with any findings from the monitoring. After being notified, we can strategize whether/how you want to enforce your rights. For example, if a similar mark is filed, and the examiner doesn’t reject it, you have the option to file an Opposition action through the Trademark Trial and Appeal board. On the other hand, if the examiner rejects the application and the applicant continues use, you have the option of sending a cease and desist letter. Additionally, we can let you know when the USPTO issues a likelihood of confusion refusal citing your mark so you know who may be out there using a similar mark.
2
In addition to Level 1 monitoring and monthly reports, we will provide a brand monitoring report of third-party trademark use every 3 months. We monitor social media, google, and e-commerce platforms for potentially similar and confusing trademark uses including business names, domain names, hashtags, social media handles, advertising, and commercial products. Having this knowledge helps you enforce your brand, or even subtly watch other brands and strategize when/if you need to send a cease and desist or take further action. While we can never guarantee we can capture everything out there, it provides a solid overview of publicly available potential infringement.
LEVEL 2
$400/year
Registry and
Brand Monitoring
Billing and Next Steps
You will be billed yearly. You will first be billed when you sign up and then your renewal date will be based on your sign-up date. You will need to provide 30 days' notice prior to the renewal date to cancel for the following year. Pricing does not include the sending of any cease and desists, trademark renewal, actual filings, or other legal services, which can be quoted upon request. Please note that if you do not sign up for these services, you are solely responsible for monitoring and enforcing your trademark, but you can always reach out to us for aid in drafting cease and desists, advising, and representation related to brand infringement you discover, or other intellectual property needs.​
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If you’re interested, reach out and we’ll send
you a contract or happy to answer any questions!