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Music to Your Ears: Protecting the Sounds of a Brand
Some of the world's most recognizable brands are identifiable by what consumers hear. From the famous NBC chimes to Netflix's "ta-dum," sound trademarks have been a valuable form of intellectual property, helping businesses to create memorable brand identities. As branding continues to evolve across digital platforms, sound marks are becoming more visible (or, should we say, hearable?). More recently, celebrities have begun seeking protection for certain vocal expressions and
Aug 1
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